lovin' is lingerie for you - the free spirit and brave soul, the knowing woman of her own values and truth, the woman who enjoys the smallest pleasures of life, loves men, other women, her family and friends, but first you love yourself.

By creating lovin', we invite you to indulge in the subtle, unexpected, full-blooded and grandiously amazing adventures! Not only to indulge, but to create them by yourself!

lovin' is a brand of beautiful, comfortable and brave lingerie created and based in Latvia. As well as giving you an unforgettable adventure of freedom and new lingerie experience, it is important for us to create a beautiful, high-quality and sustainable product, both by using good materials and by putting our knowledge and skills on design, fashion and textiles. All lovin' lingerie and accessories is handmade with lots of love in Latvia. Have a lovely lovin' adventure!



Let your wild horses run out!

Baiba and Daina



Lāčplēša street 14 - 302, Rīga, LV-1011

Working hours:
Dear lovers, please book your appointment via our contact form or phone!

+371 29327691